Founder Story

How it all started

Prosodica President and CEO, Mariano, started working in the call center space in 1995. By 2009, working for a large business process outsourcer, Mariano was in charge of the largest virtual contact center platform certified for use by the US Federal Government.

In July 2010, The White House passed Executive Order 13548 to increase federal employment for individuals with disabilities, and Mariano saw a opportunity to use a virtual contact center in support of this goal. He began meeting with leaders from government agencies such as the FCC, the Department of Commerce, the CFPB, and the OMB in order to match them with needed call center services. Simultaneously, Mariano worked to develop partnerships with national disability organizations such as the NIB and NISH to recruit people with disabilities for these meaningful call center jobs.

However, these organizations were skeptical about call center roles, viewing them as monotonous, sporadically stressful, and potentially harmful to emotional well-being. They demanded a way to identify and address any negative experiences employees might encounter, an enormous challenge in a remote work environment lacking line-of-sight supervisory support. This technological gap halted Mariano’s efforts, as there was no method to monitor employee distress through voice analysis alone.

The "AHA" moment

As Mariano processed his frustration around this unsuccessful initiative, a blazing bright light was being shined on a massive problem within call centers. Call center quality assurance monitoring was mainly focused on the customer experience and was pretty black and white. Was the customer’s question answered? Were they happy with the service? But what about the experience and emotional well-being of the representative? There were humans on both sides of the call that deserved equal attention and consideration.

Making it happen

This led to a pivotal conversation with Jim, the founder of Vail Systems. Jim suggested that Mariano should develop a new technology with provided funding and technical resources from Vail. This collaboration resulted in the creation of several patented game-changing technologies for analyzing emotional nuances in speech, focusing on prosody. They named this innovation "prosodic analytics," which led to the founding of Prosodica.

Prosodica has since advanced its mission beyond call centers, aiming to improve jobs involving human communication with their voice and conversational analysis technology. This evolution reflects their commitment to enhancing workplace well-being through innovative solutions.

Company Timeline

2011
Company Founding
A data scientist, a mathematician, and a call center analyst walk into a conference room…​
Experimentation
Working with one early adopter client, they demonstrate strong correlations between paralinguistic measures and conversational outcomes​
2012
2014
Patents
They apply for and are granted multiple patents for Prosodica’s core technology.​
Commercial Launch
Prosodica launches as an offline service supplying paralinguistic conversational analysis exclusively through channel partners​
2015
Product Expansion
Integrated an ASR engine and expanded data outputs to include:​
  • Document Classification​
  • Event Detection​
  • Sensitive Data Redaction​
  • Multi-Language​ Support​
2016
Early Customers
  • Contact center outsourcing
  • Financial Services
  • Telecommunications
2016
Early Customers
  • Contact center outsourcing
  • Financial Services
  • Telecommunications
Product Expansion
Integrated an ASR engine and expanded data outputs to include:​
  • Document Classification​
  • Event Detection​
  • Sensitive Data Redaction​
  • Multi-Language​ Support​
2017
Team Expansion
Brought on product management, UI development teams, and more data scientists​
Initial UI Release
Rolled out streamlined QA system providing call evaluation forms, automated scoring, and flexible workflows​
2018
Data Pipeline Enhancements
Converted to deep-learning ASR and made substantial scalability enhancements​
2018
Data Pipeline Enhancements
Converted to deep-learning ASR and made substantial scalability enhancements​
Initial UI Release
Rolled out streamlined QA system providing call evaluation forms, automated scoring, and flexible workflows​
More Ai Features
  • Linguistic Sentiment Analysis​
  • Opportunity Scoring​
  • Achievement Scoring​
2019
2020
Data Democratization
Launched user-friendly text-mining environment and reporting API​
Simplification
Further simplified the user experience with document classification updates, automated performance scoring, and automatically generated coaching notes​
2021
2022
Zero-Configuration
Used generative AI to support the formerly labor-intensive tasks of call topic detection, and call summarization​
Direct Sales
Added a sales team to take our zero-config solution direct to customers​
2023
2024
More Impact
Revising our solutions footprint and pricing model to make interaction analytics available to customers of any scale​

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